We all heard the quote by Robert Shaye, that “New Line is the house that Freddy built”. With the success of the Elm Street franchise it made New Line a main player in producing and releasing films world wide and it didn’t hurt that they had a reputation for having effects in their films.
With the help from producer Mike De Luca and Chuck Russell they thought The Mask comic series would make a great movie and New Line would be the place for it, Bob Shaye agreed with that because he trusted Chuck Russell because of his work and financial success on directing and co-writing A Nightmare on Elm Street 3: Dream Warriors and he had background on working with effects, that’s nothing new to him.
But the source material came with a challenge, sure The Mask was violent with cheap jokes mixed in but Russell thought a straight comedy would work better for the movie and that’s what we got with The Mask and to substitute the gore from the comics they added the Tex Avery cartoon style for the over the top violence…
There you have it, not only did Freddy build New Line but it brought The Mask to the big screen. I recently re-watched The Mask and it holds up nicely. If you want to see more about how Chuck Russell and his Elm Street connection help bring The Mask to the big screen, pick it on Blu-Ray and watch the extra Return to Edge City. Massive.